RAINFOREST DESTRUCTION Essays - Biodiversity, Forest Ecology

RAINFOREST DESTRUCTION ?This we know- the earth does not belong to man, man belongs to the earth. All things are connected like the blood which unites one family. Man did not weave the web of life; he is merely a strand in it. Whatever he does to the web, he does to himself.? ?Chief Sealth of the Duwamish Tribe. (Nations,108). Rainforests are some of the most valuable resources we have, yet they are being destroyed in massive proportions. Many medicines, foods, natural insecticides and oil producing trees are found in the rainforest. (Nations, 92). The rainforest also holds endless possibilities for useful, undiscovered resources. These could include cures for disease and new food crops that will be wiped out before they are found because of the destruction of the rainforests.(Nations, 93). The rainforest is also home to millions of species of animals, plants and insects as well.(Allin, 1). It is estimated that five out of six rainforest species have never been seen. (Nations, 92) This adds up to millions of organisms that have never before been encountered. This demonstrates that more species live in the rainforest than any other ecosystem on earth, and we are obliterating their only habitat. (Nations, 91). The rainforest is also a big producer of the world's oxygen supply. (Mercer & Green, 4). When we destroy the rainforest, we are destroying our own oxygen supply. This essay will explain the causes for rainforest destruction in Central and South America only. Massive destruction of our precious rainforests is caused by logging, colonization due to over-population, and cattle ranching. (Nations, 93) The first major cause of mass destruction in the rainforest is logging. There can be as many as 200 different species of trees on one acre of land. (Allin, 1). This high number of different species of trees means there is only a few commercially valuable trees per acre.(Nations, 99). Trees considered commercially valuable are mahogany and tropical cedar. (Nations, 99). These trees are used for paneling, boats and furniture.(Nations, 99). Loggers must bulldoze roads through the forest to find enough of these valuable trees to make a profit. (Mercer colonization. (Nations, 100). Another major cause of mass rainforest destruction is colonization. Roads left behind by loggers make the rainforest accessible to farmers looking for a place to live and grow crops. (Nations, 100). Farm families clear and burn the remains of the forest to plant crops to keep and sell.(Nations, 100). These families clear more land than they need to show others that they own it and have ?developed? it. (Nations, 101). These colonists are forced to move to the rainforest because there is no room anywhere else for them to live. (Nations, 101). Most of the land is owned by companies, so families feel lucky if they are fortunate enough to have their own land in the rainforest. Population growth forces the people to move to the rainforest. Central America's population has tripled in the last 50 years, and is now twenty five million people. (Nations, 102). Even if farm families can get their own plot of rainforest land, it is not long before they have to move again and clear out more rainfo rest. Rainforest land loses nutrients quickly after it has been cleared, and it soon becomes eroded and infertile. (Nations, 103). Since crops won't grow after this happens, farm families willingly sell the bad land to companies. (Nations, 104). After awhile, the companies can combine the land to form large produce export plantations or cattle ranching; the most destructive form of land use. (Nations, 104). The final

10 Copper Facts

10 Copper Facts Copper is a beautiful and useful metallic element found throughout your home in both pure form and in chemical compounds. Copper is element No. 29 on the periodic table, with the element symbol Cu, from the Latin word cuprum. The name means  from the isle of Cyprus, which was known for its copper mines.   10 Copper Facts Copper has a reddish-metallic coloring unique among all the elements. The only other non-silvery metal on the periodic table is gold, which has a yellowish color. The addition of copper to gold is how red gold or rose gold is made.Copper was the first metal to be worked by man, along with gold and meteoritic iron. This is because these metals were among the few that exist in their native state, meaning the relatively pure metal could be found in nature. The use of copper dates back more than 10,000 years. Otzi the Iceman (3300 BCE) was found with an axe that had a head consisting of nearly pure copper. The icemans hair contained high levels of the toxin arsenic, which may indicate the man was exposed to the element during copper smelting.  Copper is an essential element for human nutrition. The mineral is critical for blood cell formation and is found in many foods and most water supplies. Foods high in copper include leafy greens, grains, potatoes, and beans. Although it takes a l ot of copper, its possible to get too much. Excess copper can cause jaundice, anemia, and diarrhea (which may be blue!). Copper readily forms alloys with other metals. Two of the best-known alloys are brass (copper and zinc) and bronze (copper and tin), although hundreds of alloys exist.Copper is a natural antibacterial agent. It is common to use brass door handles in public buildings (brass being a copper alloy) because they help prevent disease transmission. The metal is also toxic to invertebrates, so it is used on ship hulls to prevent the attachment of mussels and barnacles. It is also used to control algae.Copper has many desirable properties, characteristic of transition metals. It is soft, malleable, ductile, and an excellent conductor of heat and electricity, and it resists corrosion. Copper does eventually oxidize to form copper oxide, or verdigris, which is a green color. This oxidation is the reason the Statue of Liberty is green rather than reddish-orange. Its also the reason inexpensive jewelry, which contains copper, frequently discolors skin.In terms of industrial use, copper ranks thir d, behind iron and aluminum. Copper is used in wiring (60 percent of all copper used), plumbing, electronics, building construction, cookware, coins, and a host of other products. Copper in water, not chlorine, is the cause of hair turning green in swimming pools. There are two common oxidation states of copper, each with its own set of properties. One way to tell them apart is by the color of the emission spectrum when the ion is heated in a flame. Copper(I) turns a flame blue, while copper(II) produces a green flame.Nearly 80 percent of the copper that has been mined to date is still in use. Copper is a 100 percent recyclable metal. Its an abundant metal in Earths crust, present at concentrations of 50 parts per million.Copper readily forms simple binary compounds, which are chemical compounds consisting of only two elements. Examples of such compounds include copper oxide, copper sulfide, and copper chloride.

Health Promotion Research Paper Example | Topics and Well Written Essays - 750 words

Health Promotion - Research Paper Example Law enforcement, health care, and low labour productivity are estimated to be 9.2 billion yearly in Ontario alone. 10% of mortalities in Ontario arise indirectly or directly from consumption of alcohol. Ontario’s Ministry of health developed the program that targeted 21 communities in the entire Ontario community that have shown interest and commitment in addressing this menace. The key audiences for this program are youth and children, with every project asked to allocate 30 per cent of their budget to reach the target population. The program builds the success of highlighting projects to prevent substance abuse and alcohol at sites in 21 communities. The evaluation of the program found that the project offered a promising future of preventing alcohol and related substance abuse. Based on the finding, the ministry has come up with a FOCUS community program that implements the existing 11 sites and 10 new sites (â€Å"Partners in action: Ontarios substance abuse strategy†, 2004). Every site has a local agency responsible for preventing substance abuse and leading the implementation process of FOCUS. Addiction Research Foundation is a branch of Addiction and Mental Health Services Corporation that participated in developing the FOCUS program and in selecting the sites. The ministry invited the agencies to prepare the applications of FOCUS in conjunction with domestic partners like businesses, health agencies, voluntary groups, and injury prevention coalition. In total, there are 220 groups in partnership with FOCUS Community Program. Funding from the ministry of Health will supports the staff resources and program costs (Weinstein & Hanson, 2005). The communities that are participating in the program have matched the funding of the ministry with domestic in kind resources on a ratio of 1 to 1. Consequently, the domestic program partners have taken part in valuation of resources worth over 2.5 million

Workplace Violence Research Paper Example | Topics and Well Written Essays - 750 words

Workplace Violence - Research Paper Example The growing concern of workplace violence triggered the formation of many labor unions and prevention programs in the country during the 1990s.   Among the prevention programs includes OSHA. Even though labor unions protect employees from workplace violence, many of them are still victims. This is because of lack of effective prevention programs and regulations. For instance, in 1990, OSHA helped in tracking victims of workplace violence. However, it failed to record the number of workplace violence caused by co-workers (Farb & Gordon, 2005). Workplace violence is not only caused by employers but is also caused by co-workers. In the year 1993, NSWI discovered that most of the workplace violence that occurred during that year was caused by economic and psychological problems. Cases of mass killing in workplaces have increased by about 50 percent since 1990. This makes homicide to be the leading cause of workplace psychological and physical injuries in workplaces.   Cases of verbal abuse in the workplaces increased by about 42 between 2005 and 2009. Psychological problems workplaces soon and schizophrenia make people to hurt their co-workers in organizations.   Workplace violence such as verbal abuse and bullying, which do not have negative effects on physical health of employees, has negative effects on their psychological health.   An example of a psychological effect of workplace abuse includes panic attack. 52 percent of employees experience panic attacks in work places.  Ã‚  

Joy luck club Essay Example | Topics and Well Written Essays - 1000 words

Joy luck club - Essay Example The inception of the prologue in the film and the presentation of the film along with its large scaled and detailed camerawork have made the film appear like a river dancing to the tune of wind or fall of words from poetic imagination. This essay intends to focus on the thematic aspect of the film, along with its myriad technical dimensions which provided it a strong and unique perception altogether. THE JOY LUCK CLUB: THE TRAJECTORY Life has different twists and turns, crest and fall and people amid all the complexities and hustle and bustle of life forget to retaliate upon the lost moments of profanity. The film Joy Luck Club captures and upholds different subtle and intimate moments between families and life where subtle and intricate human relations and values operating upon the matrix of myriad social and economic aspects find its profound expression. The film depicts a development of a club formed by four women; it can be seen as a strong discourse of women empowerment depicted within the societal change and structure of contemporary America. The club had a different objective, the members of the club indulged themselves in playing, ‘mahjong’ and over the span of years they have involved themselves in telling and sharing the stories of their lives with each other. Their life trajectory speaks particularly about a societal transition in America. And, various dimensions of Chinese immigrants to America surface out with full force into the plot of the film. The women discuss their passage to America from China, their pursuit and dream, their desire and disappointment. The way they remarried in America for a better life and gave birth to their children on this land itself are very much contextual. Another theme of the film is the space or vacuum that evolves due to generation gap and a space which forms due to the transition of culture and inter-cultural exchanges against the cosmopolitan backdrop. One can find highly ambitious mothers setting hi gh hopes and keeping high faiths upon their daughters who are about to replace them. The daughters face a lot of troubles treading down the paths of success full of anxieties and a stark feeling of inappropriateness that haunts them. Moreover, through the course of understanding and empathizing with each other, the mothers and daughters at the Joy Luck Club are able to bridge their differences (Johnston, â€Å"FILM / The tears of living dangerously: Wayne Wang called Oliver Stone's films evil; Stone called Wang's boring. The novelist Amy Tan brought them together. By Sheila Johnston†). The film is initiated with a short prologue by June; a narrative which is very poetic in appeal and followed by June’s farewell party at San Francisco and her plunge to reunite with her long forgotten twin sisters at China indicate a sense of unification with one’s forgotten root that build the essence of the theme operating within the film. There are also guests at Joy Luck Club, mainly constituted by the mothers, their daughters and the friends and relatives. Each of the members narrate their story of conflict, dream and struggle in the alien land of the United States of America which builds a strong discourse upon the nature of immigration and life of the immigrants in America. The most fascinating technical aspect of the film ‘The Joy Luck Club’ is its cinematography and tight-lipped editing apart from

Development of Self as Nurse

Development of Self as Nurse HH/NURS 4516 Development of Self as Nurse: Advanced Professional Issues – CAREER PLAN ASSIGNMENT – Scanning Your Environment Self-Assessment Reality Check Career Vision Career Goals -In my third year clinical placement, my nurse mentor was organized and possessed excellent communication skills when dealing with the interdisciplinary team and the families of the newborns within her care. -Environmental constraints when looking for a job includes: job availability, changes in the healthcare economy (e.g. budget), and being up against many competitors wanting the same job. -Environmental resources: Nursing school faculty and also the clinical setting. -The opportunities of learning in my school setting is very diverse and have contributed in my decision and focus on working with newborns and their families. -Important social and health issues in my community would be many older adults in the community are staying home. As more of these older adults stay home they are at increased risk for falls and possible burns due to their declining motor skills and sensory senses. Current nursing issues affecting my local area would be a decrease in nursing jobs for new graduates. Older nurses are slowing turnover by taking longer to retire, and new graduates are flooding the market. -Many nurses use technology to document patient care and also to communicate with others in the interdisciplinary team. -Interventions to prevent stress and burnout and to retain nurses are critically necessary to ensure efficient and quality client care. -Global Health issues such as the Ebola virus disease in West Africa is currently now traveling all over the world. It is vital for nurses and nursing students to stay well informed about this severe illness in order to educate clients and the public to help prevent spread. -Horizontal violence is a global nursing issue affecting many nurses and their practice. -Practicing in the clinical setting as a nursing student has allowed me the opportunity to spend additional time with my clients and learn more about who they are as a person as oppose to viewing them as walking diagnosis and room number. -It is essential that I Maintain balance and values in all aspects of my life because nursing can be quite stressful at times and a good support system is needed to help cope with stress. -In the clinical setting, I am able to therapeutically support my clients and tend to their needs while still maintaining my professional boundaries. My most significant accomplishments while in the nursing program would be receiving an invitation to join York University’s honor society for being the top 15% student in the faculty of health. -As a result of an increased self-awareness and increased knowledge base in my forth year, I feel that I am much more interactive and confident with members of the multidisciplinary team and with the patients. -New knowledge and skills that I have acquired since my last self-assessment would be there is an increase in my ability to perform technical skills such as monitoring, setting up and administrating IV medications and also inserting a urinary catheter using sterile technique to my clients. In the beginning, I had some time management issues due to saving my charting until towards the end of the shift, which then resulted in me leaving clinical late. Now, I ensure that I document as I go; thus improving my time management in the clinical setting. I am known as a hard worker and focused individual which has been evidenced by the numerous academic recognition awards I have received. I have been told that my strengths in the clinical setting include patient education, patient advocacy, and meeting the client’s basic needs. The key areas for development that I need to improve upon would be memorization of lab values. Often times, people describe me as a good listener and very patient and caring. -My assessment of my accomplishments compared with others assessments of me are quite accurate when being compared together as I feel I am a hard worker that prides in giving quality patient care and producing work of the same caliber in the classroom. I am hopeful that I will receive my request for the NICU as my final practicum as I have met the additional requirements needed for this specialized area; by going this route, I may be able to take part in the new grad initiative and hopefully secure a job if available. I have been able to identify my strengths and weaknesses with the help of my preceptor and my own reflection in clinical and theory practice. I am optimistic about what my nursing career holds in the future and also gaining the ability to grow and learn as a person and a nurse in my clinical experiences. -I am an expert practice neonatal intensive care nurse that works with a diverse group of young clients and their families in a large teaching hospital in the downtown region of Toronto. In the clinical setting I have been recognized for my extensive knowledge base, my ability to work effectively and efficiently under high levels of stress and also collaborate effectively with the interdisciplinary team. In accordance with the College of Nurses (CNO) standards of practice, I ensure that my nursing practice is always being guided and supported by current research; In addition I have been diligent in taking continuing education certificate courses at available colleges and universities online and locally. Through years of experience I have perfected the craft of building the nurse-client relationship by utilizing therapeutic techniques which will enable me to provide comfort and support to families in my care. Short term Network with other nurses in the NICU through a professional organization and related interest groups. Use nursing practice placement experiences gained in my previous semesters and final integrated practicum to develop necessary competencies in this area of practice. Connect with nurse mentors in the NICU clinical setting that I have worked with previously and use them as a resource. Get a staff nurse position in a Neonatal intensive care unit upon graduation and passing the NCLEX Long term 1. Take additional courses in order to become more knowledgeable in providing client and family centered care when attending to neonates. 2. Become a specialized Nurse Practitioner- (Need to complete the Primary Health Care Nurse Practitioner certificate program at Ryerson University, subsequent to obtaining my Master’s Degree in Nursing.) Career Plan Action Steps Resources Timeline (When to accomplish) Indicators of Success (How will I know I have succeeded?) Next Steps (How will you market yourself?) 1) Speak to up to three faculty staff members who could possibly become mentors in the area of neonatal intensive care or pediatrics. 2)Through my environmental scan, identify the professional skills and nursing practice competencies that are essential to working competently in the NICU 3) Speak to past nursing students and current nursing staff who have experience working on the neonatal intensive care unit. 4) Meet with the placement coordinator to discuss and understand placement requirements for forth year students entering into specialized integrated practicum areas (e.g. NICU). -Faculty members with a pediatrics and neonatal intensive care background Utilize contact information obtained from the Nurse manager on the NICU. -The College of Nurses website -Registered nurses association of Ontario Canadian Nursing Students Association -Nurse manager and staff on the NICU at Trillium health center. -Colleagues that just finished the nursing program in previous year. -Nursing practice placement coordinator -Faculty members with related neonatal intensive care background June 2015 April 2015 March 2015 November 2014 1) Make appointments with selected faculty members who have a neonatal and pediatric background to discuss the possibility of becoming my mentor. 2)- Ensuring that environmental scan is continually updated as my self-assessment or career vision may change. These updates indicate that significant changes may have occurred around me as I move forward in my job or education. -I will also attend professional association meetings. 3)-Connect with former colleagues who have graduated in the previous year via telephone or social media nursing groups to get feedback. Contact nurse manager via email to let her know of my interest in obtaining a new grad initiative position 4)-Contact the placement coordinator and related persons to establish a meeting time and place to discuss questions that I may have in regards to integrated Practicum. As a new graduate nurse, I am aware that I may not have much experience when compared to a more â€Å"seasoned† nurse when applying for the same job position; but I am confident in my abilities and know that I am able to learn and adapt to my environment with much quickness and efficiency. I am able to be my own best marketer when in a setting that requires selling of self by ensuring that I am being represented in the best possible way and utilizing all available resources. I am a member of The Golden Key International Honor Society in which I am able to attend conferences and workshops locally, provincially and nationally. This will allow me the opportunity to connect and network with colleagues who I may be able to call upon for advice and direction if needed. This will further aid in my success of being employed as new graduate nurse in my dream job the NICU.

Modern Architecture Essay -- Modernism, Postmodernism

As some critics contended, postmodernism represents a break with the modernist notion that architecture should be technologically rational, austere and functional, discuss the ways in which one postmodern architect has developed strategies which overcome these tendencies. Juxtaposition is seen between the characteristics of early 20th century modern architecture and the artistic endeavours of postmodernism that followed. To represent the ‘Less is More’ (R.Venturi, 1966, pg16) notion the modernist tendencies had adopted, Robert Venturi built a ‘Ghost Structure’ to imply architecture had no longer become an art form and was merely just a ‘spectator’ (Architecturerevived, 2011) in society. This essay will discuss ways in which the architect Robert Venturi adopts methods to overcome these tendencies that architecture has lost meaning and ways in which he attempts to remove himself with any links with the ‘post-modernist’ movement that he is viewed in having. Modern Architects saw their role as ‘reformers,’ (R.Venturi, 1966, pg16) and tended to break with tradition and start anew. Considering it was a new revolutionary movement they tended to ignore potential problems and focused on the new modern advancements available. A modernist tendency was to build individually however Venturi claimed that a ‘building derives meaning from its context’ (Out Of the Ordinary, 2002) and evidently each individual location requires a different form of architectural style to represent this. In Venturi's book ‘Complexity and Contradiction’ he quotes ‘familiar things seen in unfamiliar context become perceptually new as well as old’ (R.Venturi, 1966, pg43) here he perhaps means in order for art to become worthy of aesthetic appreciation the v... ...ical architecture in which he feel shouldn’t be forgotten but instead should be admired and inspire future movements. Despite modernism striping what Venturi believed was the ‘art’ from architecture he fought to overcome these tendencies are drew upon relevant historic features and characterisations and applied them liberally to his design, in accordance to their context. Nevertheless he understood that designing for the user was significant and not to exclude social problems. He undertook the modernist concept of advanced ways to construct and recognised and understood the developing society, yet he chose not to ignore historic references and applied them in a system of layers within his designs to accommodate for the advanced civilization whilst electing to apply asceticism for both a functional and visual experience.

Business proposal “Airasia” Essay

The company selected for this business proposal is AirAsia Berhad (hereafter referred as AirAsia) and both the business and financial performance of AirAsia would be analysed from 1st January 2009 to 31st December 2011. â€Å"The company was incorporated in 2001, as a private limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public limited liability company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia Securities Berhad on 22 November 2004. The principal activity of AirAsia is providing Air Transportation Services†. The vision of AirAsia has been â€Å"to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares†. AirAsia’s mission is to create a globally recognized brand in the ASEAN (Association of Southeast Asian Nations) and sustain profitability growth with the highest quality services and technological advancements. The philosophy of AirAsia is to make flying possible for everyone. Since 2001, AirAsia had swiftly broken travel norms across the globe, where it is a leading low-cost carrier that does not need further introduction in ASEAN. With the tagline â€Å"Now everyone can fly†, AirAsia ferried 135 million guests as at 31 December 2011. Furthermore during the past decade AirAsia established successful ventures with Thai AirAsia, Indonesia AirAsia, AirAsia Philippines, AirAsia Japan and AirAsia X (primarily focused on long-haul segment), allowing AirAsia to take low-cost flying to a further level with a route network that spans over 20 countries.Reasons for doing this business proposal Prior knowledge The main reason for selecting this topic is to apply prior knowledge obtained from the business and financial modules previously covered in the ACCA syllabus. Moreover, financial analysis is crucial in interpreting results disclosed in the financial statements. Availability of information Also availability of annual reports and other business sources provided me with adequate information to analyse the performance of AirAsia that further encouraged in choosing this topic. The annual reports were readily available from the company website and no time was wasted on extraction of it. Reasons  for choosing AirAsiaExtensive growth of AirAsiaIn January 2002, AirAsia had only two airplanes that had been flying to six destinations within Malaysia. During the past decade AirAsia had significantly expanded to fly over 80 destinations with a fleet of 97 aircrafts as at 31 December 2011. Hence I was motivated to find out how AirAsia managed to achieve successful growth and a healthy bottom line. Famous in South East Asia (SEA) AirAsia is one of the largest and most popular low cost airlines in SEA, which had facilitated travelling at affordable prices; which is the main reason behind passengers preferring AirAsia for both domestic and international flights. Moreover the destinations flown by AirAsia covers more hubs compared to other airlines and passengers are presented with bundled travel package options, which include air ticket, hotel accommodation, travel services. In addition, AirAsia was chosen as the â€Å"World’s Best Low-Cost Airline† awarded by Skytrax World Airline for four consecutive years (from year 2009 to 2012). Moreover, in the year 2009 and 2011, AirAsia was awarded with â€Å"Best Asian Low-Cost Carrier† award by TTG Travel Awards. Project objectives and research questionsProject objectives To analyse and evaluate the financial performance of AirAsia over a 3 year period by comparing its performance against Tiger Airways Holdings Limited using relevant financial rat ios. To analyse and evaluate the business performance of AirAsia over a 3 year period using the remaining three perspectives of the Balance Scorecard technique To assess, with reasons whether AirAsia is a worthwhile investment opportunity Research questionsHow did AirAsia financially perform in comparison with its competitor Tiger Airways? How does AirAsia’s financial performance impact on its shareholders? How was AirAsia’s business performance within the 3 years? How does AirAsia manage to sustain its ‘no-frills’ strategy and position amidst the increasing competition? Sources of informationPrimary data sourcesPrimary data refers to new data collected by a researcher relating to the issues of the study. The methods used to collect primary data involve questionnaires, observations, surveys and interviews. The researcher who collects the data is referred as primary user(s). Primary data would not be used in this project as it is time consuming to collect such data and respective information is readily available. Therefore information available  from secondary sources will be used to meet the project objectives and research questions defined earlier. Secondary data sourcesSecondary data refers to data gathered by someone else and already used for their (primary users’) purpose. The pe rson undertaking the research is referred as the secondary user, who would undertake desk or library research for the said project. The main sources of secondary data used for project are: Textbooks Textbooks were used as the main source of information as they were complied by people who have vast knowledge in the subject area and tend to be more reliable and accurate compared to other sources. The main types of textbooks referred in this project for financial analysis are ACCA BPP study materials and academic reference books such as â€Å"Accounting Principles† by Weygandt, Kimmel and Kieso and â€Å"Financial and managerial accounting† by Horngren, Harrison and Oliver. To analyse the company’s business performance, â€Å"Alignment: using the balanced scorecard to create corporation synergies† by Kaplan, Roberts and Norton had been referred to. Electronic sources E-sources were used due to convenience and effectiveness. The main e-source used was AirAsia’s website to abstract the annual reports and all information regarding the company. Additionally, Internet had been used for further reading to enhance academic knowledge and obtain relevant newspaper articles and other information about the company.

Value vs. Vanity Marketing Metrics With Andy Crestodina From Orbit Media

Value vs. Vanity Marketing Metrics With Andy Crestodina From Orbit Media Marketers have unprecedented access to marketing measurables. They’re inundated with data. So, which marketing metrics matter the most? Today, we’re talking to Andy Crestodina, co-founder and chief marketing officer of Orbit Media Studios. Also, he’s the author of Content Chemistry. Andy believes that the most visible marketing metrics are usually the least useful. He identifies and ranks metrics that matter. Inverse correlation between the visibility of a metric and its importance/success Metrics correlated with business success are difficult to get and require analysis Social, Search, and Email Metrics: Easy-to-see metrics that offer low to medium importance that correlate to business success Easy to see which post gets the most traffic, but it takes analysis to calculate conversion rate from visitor to downloader/subscriber/registrant per article Critical Metrics: Revenue, margin, profit, utilization, and capacity are difficult to measure, but are critical to business success Rather than trying to get reviews, try listening to your customers to make them happy enough to give testimonials and referrals Deliberately seek out sales, revenue, invoice, leads, and other critical metrics Look at your own biases as a marketer; deeper down you go in your funnel, the more impact of each action Best ways/tools to track metrics include UTM campaign tracking codes and Google Analytics; avoid influencer marketing Links: Orbit Media Studios Content Chemistry A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics SEMrush Google Analytics Garrett Moon at Content Marketing World Barry Feldman QuickBooks How To Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker [AMP 115] Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andy Crestodina: â€Å"The problem is that those super visible metricsare the ones that are the least closely connected with business success.† â€Å"We tend to overvalue things that we can easily find. The hardest-to-find stuff is where we should be focused more.† â€Å"I don’t think you should start by trying to get reviews. Start by trying to listen to your customers.† â€Å"We all have to look for our own biases as marketers. The deeper down you go in your funnel, the more impact each action has.†

How to Write an SAT Essay, Step by Step

How to Write an SAT Essay, Step by Step SAT / ACT Prep Online Guides and Tips SAT Essay writing requires a very specific set of skills. It's a little daunting to think that you only have 50 minutes to read a passage, analyze it, and then write an essay. But don't worry- getting a top SAT essay score is within everyone's reach! The most reliable way to score high is to follow our SAT essay template for every essay and to prepare well beforehand. In this article, we'll show you how to write a great SAT essay. We'll take you through all the steps you need to follow when writing the SAT essay to show you how you can put together a killer essay yourself. If you haven't already, read our article on 15 tips for improving your SAT essay. We'll be using the lessons from that article here in our essay example. Come back to this article afterward. Overview: Before You Start Writing We'll plan and write an essay in response to the sample SAT essay prompt below, using the tips we've shared. If you follow our plan below and practice it to fluency for your 50-minute essay, you're guaranteed a 6/6/6 or above on the SAT essay. Let's start by reading and understanding the prompt: Write an essay in which you explain how Peter S. Goodman builds an argument to persuade his audience that news organizations should increase the amount of professional foreign news coverage provided to people in the United States. In your essay, analyze how Goodman uses one or more of the features listed in the box above (or features of your own choice) to strengthen the logic and persuasiveness of his argument. Be sure that your analysis focuses on the most relevant features of the passage. Source: The Official SAT Study Guide; the article referenced in the prompt can also be found (unmodified) online for free here. Hint: Read The Prompt Before Reading The Passage As we mentioned in our 15 SAT essay tips article, the author's argument that you'll be discussing is in the first line of the prompt: "Write an essay in which you explain how Peter S. Goodman builds an argument to persuade his audience that news organizations should increase the amount of professional foreign news coverage provided to people in the United States." This is the argument you need to deconstruct in your essay. Writing an SAT essay consists of four major stages: Reading: 5-10 minutes Analyzing Planning: 7-12 minutes Writing: 25-35 minutes Revising: 2-3 minutes There’s a wide time range for a few of these stages, since people work at different rates. Some people, for instance, will be a lot faster at reading than they are at planning, while it might be the other way around for others. You'll need to find the timing combination that works best for you through a little bit of trial and error. Writing takes the large bulk of the 50 minutes, but reading and analyzing and planning are equally important parts of the SAT essay writing process. Stage 1: Read the Passage (5-10 minutes) There are a couple of different ways to read through the passage on the SAT essay, each with their own advantages. No matter which strategy you use, though, make sure to keep an eye on the time so you don’t run out of time for analyzing and writing! If you can just read straight through the passage without getting too hung up on details, go for it. This strategy works well for students who are naturally fast readers and don't have trouble getting distracted under time pressure. If you’re a slow reader, get anxious about reading in timed situations, or find that the subject matter of the article is confusing, you might want to try skimming the article. You can use similar strategies to those you might use on SAT reading passages. In either case, you'll want to make sure you get a good idea of the way the passage is laid out before you do a detailed pass through it. Why? You'll probably end up reading through parts of the passage multiple times to make sure you fully understand it. Giving the passage a quick read-through before you do any detailed analysis can help cement which parts you'll want to come back to and which parts aren't as important. When you go back do a more detailed reading of the article, sure to keep an eye out for argument-building techniques and to try to remain objective. You may want to circle or underline examples of these techniques as you read, which leads right into the next stage of SAT essay writing. Stage 2: Analyze and Plan (7-12 minutes) Many students resist planning on the SAT Essay because it already feels like there's not enough time to read and write, let alone take away some of that precious time for planning. But take it from us: you're better off with a plan. This is because the SAT essay graders look for a clear structure: introduction, conclusion, and specific evidence in between. It's almost impossible to create this kind of structure and still write quickly without a plan You can write all over the passage as you analyze it – circle or underline key points, scribble in the margins, etc. This way, when you go back to quote the author in your essay, you’re not searching the text for the quote or supporting detail. One way to mark up your passage is by numbering your examples and then circling and numbering any evidence from the passage you’ll be referring to in each paragraph. Another option is to write a brief description of the details from the passage in your planning and outlining, along with the location of the details. Taking this time during the analyzing and planning stage will end up saving you time in the long run. I personally find it helpful to take notes as I read the passage and then organize them into an essay outline. Below are the TOTALLY LEGIBLE notes I took as I was analyzing the passage for the essay prompt: As I was reading the passage, I scribbled down key details and the way I’d use them to support my thesis in the essay. For instance, I wrote, â€Å"last paragraph – We need†¦we need (x4) - overall use of â€Å"we† drawing reader into his POV† in my notes. This describes what I want to talk about (the author's use of the word "We" and "We need"), what it means (it draws the reader into agreeing with his point of view), and where this is illustrated in the passage (last full paragraph). I then organized these notes into some semblance of an outline I could use to plan the organization of my essay. Here's a (rough) transcription of my outline: IntroFacts/evidence-first paragraph stats and facts - to show issue is real, lend credibility-by not explaining has a couple of effects-forces reader to draw own conclusions/think about which draws them into the argument-alt makes reader look to author in rest o/article (b/c had facts at first + so can be trusted)Reasoning-acknowledges counterargument-so very easily could’ve gone on a rant abt twitter which would’ve undercut argument, disconnected from reader-instead, provides examples of when social media has been helpful (Arab Spring)-counterargument is more powerful as a result - take his â€Å"unease† more seriouslyDiction/style-â€Å"We† draws reader in, makes author sympathetic (not lecturing)-contrasts b/t ideal + real, b/t prof + amateur engage reader in the comparison, force to admit author is right-language elsewhere reinforces the idea that prof journalism under siege, words like â€Å"assailing† and â€Å"eroding†Conclusion You can see that in the section labeled â€Å"Diction,† the first point is "We" draws reader in, makes author sympathetic (not lecturing)". You can combine these two steps if you’re comfortable enough doing it; I just find that separating them takes the pressure off to make sure that I take notes in an organized fashion. Stage 3: Write Until 2-3 Minutes Are Left (25-35 minutes) Once you have your analysis and planning done, it’s time to write like the wind. If you’ve taken notes and planned effectively, you should be able to jump right in and not have to go back and forth too much between the text and your essay. Body Paragraphs For most people, writing body paragraphs is easier than writing introductions. If this is the case, start with the body paragraphs, and just leave 10 lines or so at the top of the page to add the introduction later. One example should take up 1-2 paragraphs. Let's use a methodical structure to try out a body paragraph about how the author uses a counterargument to add support to his own claim. The sample paragraphs below are all taken from an essay that I handwrote (and planned) in the 50-minute time limit. Sample Body Paragraph Start with a transition: In addition to employing facts to his argument’s advantage, Goodman also cunningly discusses the counterargument to his position. Then (briefly) introduce your topic: By writing about how social media and man-on-the-ground reporting has assisted the state of foreign news reporting, Goodman heads off naysayers at the pass. Explain the example’s context and relationship to your thesis: It would have been very easy for Goodman to ignore the whole issue of citizen reporting, but the resultant one-sided argument would have been much less convincing. Instead, Goodman acknowledges things like â€Å"the force of social media during the Arab Spring, as activists convened and reacted to changing circumstances.† As a result, when he partially refutes this counterargument, stating the â€Å"unease† many longtime profession correspondents feel over the trend of ‘citizen journalism’ feel, the reader agrees. Clearly state, in one sentence, how it is proof of your thesis: Knowing that Goodman takes the power of social media seriously will make the reader more inclined, in turn, to take Goodman’s concern about the limits of social media seriously. When you put all these pieces together, it’s a winning body paragraph. We start with a smooth transition from the introduction (or previous body paragraph), give enough background to understand why the example is relevant, and then connect it back to the thesis for the knockout punch. Try to read through this again so the structure really makes sense to you. Notice how this is formulaic – every one of your body paragraphs can be written in this structure, and you’ll get an excellent score! Having a structure like this will make many students less anxious about the new SAT essay. You’d then go through the above process with the other 1-2 examples. In some cases, one very good example of the way the author builds his/her argument can be enough, if you can write 2-3 relevant paragraphs about it without repeating yourself. But having two examples is usually safer, because it gives you a better chance to show how well you've understood the passage. Introduction and Conclusion After finishing your body paragraphs, don't forget your introduction and conclusion paragraphs. Both should briefly mention the author’s argument and the examples you're using to support your thesis, but everything else is up to you. Some students write about the concept in general, and others just try to restate the thesis in different ways. Even a couple of sentences is better than nothing- try to scribble something in even if you're running out of time. Sample Introduction Paragraph In the article â€Å"Foreign News at a Crisis Point,† Peter S. Goodman eloquently argues the point that news organizations should increase the amount of professional foreign news coverage provided to people in the United States. Goodman builds his argument by using facts and evidence, addressing the counterarguments, and couching it all in persuasive and compelling language. Stage 4: Revise (2-3 Minutes) Much like planning on the SAT essay, revision seems unnecessary to most students. But trust us, it will help your score. There are two reasons for this: Revising helps you change up your vocabulary and fix mistakes and/or illegible words If you know you’ll revise, you can write much faster because you don’t have to worry about making it perfect On the SAT essay, you can cross out words that you don’t want the grader to read. You don’t need to waste time erasing them, unless you want to replace them with something else. So what do you do when you revise? Well, let’s take the body paragraph we wrote earlier and revise it. New text is bolded. In addition to employing facts to his argument’s advantage, Goodman also cunningly discusses the counterargument to his position. By writing about how social media and man-on-the-ground reporting has assisted had some positive impact on the state of foreign news reporting, Goodman heads off naysayers at the pass. It would have been very easy for Goodman to ignore elide over the whole issue of citizen reporting, but the resultant one-sided argument would have been much less convincing. Instead, Goodman acknowledges things like â€Å"the force of social media during the Arab Spring, as activists convened and reacted to changing circumstances.† As a result, when he partially refutes this counterargument, stating his the â€Å"unease† many for longtime profession correspondents feel over the trend of ‘citizen journalism’ feel, the reader agrees. is much more likely to believe him. After all, Goodman acknowledges that social media does have some power. Kn owing that Goodman takes the power of social media seriously will make the reader more inclined, in turn, to take Goodman’s concern about the limits of social media seriously. At this point, you’ll have a complete winning essay. Want to see what this essay looks like put all together? Read our article on how to get a perfect 8 on the SAT essay. Our goal here was to show you how formulaic the SAT essay can be. By making the essay more predictable, you’ll go into every test with a game plan in mind, making the essay much easier (and less scary!). Information Fall-Out: Buckminster Fuller's World Game by Columbia GSAPP, used under CC BY 2.0/Cropped and resized from original. "Guys guys guys! I figured out a plan for the SAT essay!" Where to Go From Here Now you know how to write an SAT essay. To put this information to good use, you need to practice with real SAT essay prompts. We’ve written the most comprehensive guide to SAT essay topics and prompts here. Aiming for a perfect SAT essay score? Read our guides to get strategies on how to get an 8/8/8 on your SAT essay. And if you haven’t read our 15 SAT essay tips article yet, do so now! Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Economy Essay Example | Topics and Well Written Essays - 750 words - 1

Economy - Essay Example At the same time the sociological factors for divorce, single parents and even lesbian and gay marriages has entered into the equation, further increasing choices and complicating matters. When the marriage roles were highly specialized, it gave more power to both man and wife. However the dilution of these roles was necessitated by changing economic circumstances and uncertainty, which led to the evolution of dual income families and its negative impact on family life. Opportunities for women had expanded by the end of the war since some of them had trained to take over male dominated jobs in factories, shops and other establishments. Social acceptance of cohabitation, sex outside marriage and divorce had impacted upon the role of the family. From a high point in the 1960s, marriage had plummeted to lower rates in the 1970s but steadied somewhat since the 1980s (Blau, Ferber & Winkler, 277). Today people prefer to cohabit with or without marriage or children. Recent trends indicate that the median age of marriage has also gone up since people defer getting married till they are well settled individually. There is a marked decline in the space between first and second marriages for the lower segments of the population. While black women are lifting themselves up through education, black males are still falling victim to crime, criminal activities and blame them perhaps erroneously on lack of opportunities for blacks. When it comes to divorce, the specialization of labour roles and opportunities for increasing incomes to become self-supporting has been seen as a reason to walk out of an unhappy marriage. Lack of support in the home and sudden loss of jobs impacting incomes have also been factors for increasing rates of divorce. The trend is that divorce has shown an increasing trend from the 1960s to the 1980s, then steadied somewhat and has declined to 3.6 per 1000 couples in 2006 (Blau et al, 280). As regards cohabitation, while this was taboo and frowned upon in the 1960s, it has become commonly accepted today. Research suggests that it is a prelude to marriage in the USA, with as much as 50 percent of cohabiting couples deciding to get married eventually. Recent trends suggest that young couples today are more inclined to experiment with cohabitation for the short or long term as a prelude to marriage. As regards the comparatively recent trend of same sex marriages and cohabitation, this relationship is not without its problems, as the separation of gender roles is less pronounced and one person may be not willing to step into a defined role for the long term for the mutual benefit of both. When it comes to the question of fertility, the important factor is not only biological, as it does impact on cost of raising a family, juggling responsibilities, career sacrifices, work life balance and quality of children raised. The legalization of abortion, social acceptance of cohabitation with or without children and even rules for child suppo rt has affected the decision to have children. Dual income families have a number of advantages over single parent families, including the full development of the children resulting from the relationship. In Chapter 11 of the book, the authors discuss policies affecting paid employment and the family. The discussion starts off with the former US Welfare program entitled AFDC or Aid to Families of Dependent Children began in the 1960s. Originally started with a view to support widows, the

Eliminating Preventable Morbidity and Escapable Mortality Essay

Eliminating Preventable Morbidity and Escapable Mortality - Essay Example This paper declares that morbidity and mortality have increased as world societies increasingly get sophisticated. Governments and non-state actors have attempted various strategies that are meant to address the question. Some of the strategies have produced remarkable outcomes while others appear less sustainable. Generally, the development of sound strategies for addressing this challenge has involved structural changes, training, empowering of the vulnerable groups, insurance, technological advancement, and a range of other strategies that are meant to shield populations from the causative factors of mortality and morbidity. This essay makes a conclusion that the challenge that faces the chosen approaches often involve the lack of sustainable mechanisms that can be relied upon to manage the processes of treatment and dispensing other services and strategies that are meant to protect the populations of the world. The different strategies and players should coordinate their services in ways that would ensure some form of balance and effectiveness in the services. Vulnerable groups should be identified in accordance with the demographics of place, gender, socio-economic status and other factors. Equally, some of the most common diseases and conditions should be identified in order to make it possible for the right intervention measures to be used. Essentially, the long terms strategy should be the reversing of trends and influences.